How H-E-B Is Dominating The Online Grocery Game
JHVEPhoto/Shutterstock
By Gabriela Izquierdo/July 12, 2022 11:30 am EST
To see just how the local chain beat out stores with worldwide brand recognition, Grocery Dive dug deep and found that the store’s digital shopping tools resonated the most with online shoppers.
How H-E-B won over the internet
Barre Kelley/Shutterstock
H-E-B having its own user-friendly online store was the biggest factor that drove them to the top of the list. This factor is more important than even pricing. The major difference between omnichannel shopping and only brick-and-mortar shopping is the lack of time for those who choose to shop online. According to Grocery Dive, ease of access and reliability is more important to those shoppers than price. Customers who shop online may have different needs than those who shop in person.
