How Subway Wants To Refresh Its Customer Experience
How Subway Wants To ‘Refresh’ Its Customer Experience Prachana Thong-on/Shutterstock By Chase Shustack/May 31, 2022 10:57 am EST Its slogan may not be “Have It Your Way,” but the sandwich chain Subway markets itself around two key concepts — freshness and customer control. Anyone can customize their own sandwich at Subway, from the meats to the vegetables to even the bread. While you’d expect that customers being able to build their own sandwiches would be a good business model in a world where consumers demand variety, it seems that Subway has taken a few blows to its popularity in recent times....