What Happened To Knife Aid After Shark Tank?
Facebook By Julia Mullaney/Updated: Feb. 15, 2023 2:23 pm EST
We may receive a commission on purchases made from links. Every entrepreneur has dreams of pitching their product to an investor on “Shark Tank.” And while some of the best kitchen tools have come from the show, there have been plenty of rejections as well. Thankfully, the latter wasn’t the case for the knife-sharpening brand Knife Aid.
When Mikael Soderlindh and Marc Lickfett appeared on season 11, episode 4 to pitch their idea (via YouTube), they probably didn’t expect the sharks would actually follow them out the door to try and make a deal. The two businessmen sought a $400,000 investment for a 15% stake in the company. The concept? Knife sharpening made easy. Consumers would simply mail out their knives to Knife Aid, then Knife Aid would sharpen the knives and send them back — all within a week’s time. The sharks were practically begging to make a deal, and they even followed the two men out into the hallway to try and sell themselves even more. Eventually, Soderlindh and Lickfett agreed to a deal with sharks Lori Greiner and Rohan Oza for $500,000 and a 20% stake. So, what happened to the brand after the show?
Knife Aid is still up and running
Since appearing on “Shark Tank” in 2019, Knife Aid has continued to build a business for itself. Customers can go to the website, where they are given the option to select to sharpen anywhere from four to 14 knives. To sharpen four knives will cost $59, while 14 will run you $149.
The website goes beyond just a place for knife sharpening. Customers can also buy a Knife Aid gift card to give to their favorite chef, and there is a “knife mastery” section that offers instructions on typical knife uses, such as how to carve a turkey or how to cut corn off its cob. The Knife Aid Instagram account has nearly 12,000 followers, though based on some internet research, it doesn’t look like Knife Aid is currently available in retail stores. On the show, the sharks and entrepreneurs had theorized about making a deal with Williams Sonoma, however, it doesn’t appear that has happened as of now, and looks like Knife Aid is an online-only business.
What Happened To Knife Aid After Shark Tank?
By Julia Mullaney/Updated: Feb. 15, 2023 2:23 pm EST
We may receive a commission on purchases made from links. Every entrepreneur has dreams of pitching their product to an investor on “Shark Tank.” And while some of the best kitchen tools have come from the show, there have been plenty of rejections as well. Thankfully, the latter wasn’t the case for the knife-sharpening brand Knife Aid.
When Mikael Soderlindh and Marc Lickfett appeared on season 11, episode 4 to pitch their idea (via YouTube), they probably didn’t expect the sharks would actually follow them out the door to try and make a deal. The two businessmen sought a $400,000 investment for a 15% stake in the company. The concept? Knife sharpening made easy. Consumers would simply mail out their knives to Knife Aid, then Knife Aid would sharpen the knives and send them back — all within a week’s time. The sharks were practically begging to make a deal, and they even followed the two men out into the hallway to try and sell themselves even more. Eventually, Soderlindh and Lickfett agreed to a deal with sharks Lori Greiner and Rohan Oza for $500,000 and a 20% stake. So, what happened to the brand after the show?
We may receive a commission on purchases made from links.
When Mikael Soderlindh and Marc Lickfett appeared on season 11, episode 4 to pitch their idea (via YouTube), they probably didn’t expect the sharks would actually follow them out the door to try and make a deal. The two businessmen sought a $400,000 investment for a 15% stake in the company. The concept? Knife sharpening made easy. Consumers would simply mail out their knives to Knife Aid, then Knife Aid would sharpen the knives and send them back — all within a week’s time.
The sharks were practically begging to make a deal, and they even followed the two men out into the hallway to try and sell themselves even more. Eventually, Soderlindh and Lickfett agreed to a deal with sharks Lori Greiner and Rohan Oza for $500,000 and a 20% stake. So, what happened to the brand after the show?
Knife Aid is still up and running
Since appearing on “Shark Tank” in 2019, Knife Aid has continued to build a business for itself. Customers can go to the website, where they are given the option to select to sharpen anywhere from four to 14 knives. To sharpen four knives will cost $59, while 14 will run you $149.
The website goes beyond just a place for knife sharpening. Customers can also buy a Knife Aid gift card to give to their favorite chef, and there is a “knife mastery” section that offers instructions on typical knife uses, such as how to carve a turkey or how to cut corn off its cob. The Knife Aid Instagram account has nearly 12,000 followers, though based on some internet research, it doesn’t look like Knife Aid is currently available in retail stores. On the show, the sharks and entrepreneurs had theorized about making a deal with Williams Sonoma, however, it doesn’t appear that has happened as of now, and looks like Knife Aid is an online-only business.
The website goes beyond just a place for knife sharpening. Customers can also buy a Knife Aid gift card to give to their favorite chef, and there is a “knife mastery” section that offers instructions on typical knife uses, such as how to carve a turkey or how to cut corn off its cob.
The Knife Aid Instagram account has nearly 12,000 followers, though based on some internet research, it doesn’t look like Knife Aid is currently available in retail stores. On the show, the sharks and entrepreneurs had theorized about making a deal with Williams Sonoma, however, it doesn’t appear that has happened as of now, and looks like Knife Aid is an online-only business.
